Why All the Hype About the WHY?


Explain to me again why I should do business with you?

Uh, because I have uh, great products? Uh, I provide a, uh fantastic service?

Well don’t ten others that I can think of? Maybe twelve?

Simple Leadership Lesson:

Your WHY serves a dual purpose. One internal. The other — external. As the Leader of your organization, team, or just you leading you, pay attention to your WHY.


Internally, when you craft a WHY, it brings meaning and purpose to WHAT you do. To your company? The war cry. To a department or team? Their “rally round the flag” chant.

For you personally, it’s what wakes you up every morning raring to go. Able to eat a frog if it’s required and in your way. Kind of a vivid picture, no?

Externally, it’s the passion a prospect or client sees when you are standing in front of them. The light in your eyes. The heat that emanates and exudes from your core.

It stops them in their tracks and they think, “this is the one I want to do business with.” Period.

That’s why the hype about the WHY…

Try it. You’ll find out WHY!

This is my Simple Leadership Lesson. Visit my publication Simple and Practical Leadership and follow me for more short, useful, and practical Leadership Wisdom delivered to you weekly.

I help Leaders bring some order to a complicated and chaotic world.

I’ve got a free workbook to assist you in getting to your WHY. Your personal reason for being who you are and doing what you do. It will help you get Mindful and Focused. And be able to articulate it really well.


The Workbook is called Stepping Into the Present-Discovering Your WHY

Sign up for the Simplicity Newsletter from Fiallo Life and Leadership Coach and get my free eBook “How to Avoid 5 Leadership Mistakes”.

Trust me. You’ll learn some valuable things, and avoid driving into a ditch…

We solemnly swear not to SPAM you and will NEVER sell your information.


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About Enrique Fiallo

I am a Speaker and Writer, specializing in Business Ethics and Persevering Through Trials. I inspire people to succeed in a complicated world, speaking and writing about ethics, leadership, self improvement and personal development...
This entry was posted in Accountability, Aha, Effectiveness, Empowerment, Influence, Inspiration, Leadership, Mindfulness, Passion, Personal Development, Self Improvement, Why, wisdom and tagged , , , , , , , , , , , . Bookmark the permalink.

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